Radiant Roots
Role
Visual identity, brand strategy, packaging
Client
Hilary Anderson
Project type
Full brand guidelines design
Project overview
Radiant Roots is an essential oil brand focused on health, wellness, and aromatherapy. The identity was designed to evoke the oils’ sensory qualities and therapeutic purpose through a logo, color palette, typography hierarchy, and label design. Mockups, comprehensive brand guidelines, and a brand book brought the system together.
